From digital click to physical store
Challenge
Drive sufficient traffic to Timberland’s physical flagship stores for several in-store events.
Solution
Geo-targeted mobile display campaigns linked to digital out-of-home display screens.
Key Results
- 500,000+ reach
- 2.5m targeted mobile devices
- 7 weeks runtime
Timberland
celebrate the icons
Approach
By geo-targeting and data-driven marketing, we were able to drive sufficient traffic to Timberland’s physical flagship stores for several in-store weekend events. In the stores, customers were able to customise their boots with the help of a tattoo artist.
We bridged the gap between digital and in-store traffic by combining Facebook and display advertising. On the days of the events, we ran digital out-of-home campaigns, whilst simultaneously geo-targeting mobile users nearby, in order to reach as many people in the city as possible who passed the LED screens. We avoided segmentation on interest in order to achieve the highest possible reach with our Facebook campaign.
By using geo-targeting, this campaign was very cost-efficient.
weeks runtime
reach
targeted mobile devices
