A brand new Marble

Marble is a content marketing agency with a focus on copywriting, content strategy, PR, digital advertising and social media. They are a young and energetic company in full expansion that wanted a rebrand because the previous branding didn't fit anymore with their future perspectives. Their new visual identity had to express the company as it stands; a growing, driven, and dynamic team of professionals, creating trendy content. On top of that, it needed to house both their creative as wells as their strategic business side.

The logo mark for Marble (an abstract ‘M’) acts as the signature of the brand, and is shorthand for ‘Marble’. Its handwritten form suggests the content services Marble offers. For the logotype, we used a condensed grotesk font that complements the logo mark’s form. This font is used for the titles, and paired with a universal sans font, fit for all online and/or print environments.

To express their strategic side, a lot of white space is introduced to create serenity. This, in combination with neutral colours such as a warm white, a focussed black and a balanced grey brings out their professional side. On the other hand, the creative side comes to life through the fresh purple and vivid orange accent colours, as well as through the expressive value-based set of icons.