28 hours with Live Pro+
Challenge
Create a 3D experience to discover the new JBL Live Pro+ earbuds with Martin Garrix to Gen-Z's.
Solution
A fluid experience of detailed 3D motion showcasing USP's and moments with Martin Garrix.
Key results
- An on-brand JBL experience
- Fun and immersive
- Detailed product exploration
JBL
Live Pro+
Approach
The campaign message behind the release of the JBL Live Pro+ earbuds was aimed to showcase the 28 hour battery life feature to a mainly Gen-Z demographic. The concept of having 28 hours instead of 24 in one day would mean we could do so much more! Through the use of the brand ambassador Martin Garrix, we could show fun and spontaneous moments, as well as detailed features of the buds to give a feeling of having a lot of time, to have a lot of fun with the JBL Live Pro+.
To make this happen, we combined all our design disciplines from UX/UI, motion, and 3D. It was a combined effort of each discipline synced and bridged seamlessly into the development stage.
Through the use of the 3D model and the images and videos of Martin Garrix taken on-set, we were equipped to create a unique, on-brand, and fun experience that promotes the buds to a young demographic of Gen-Zers.
