A new domain of engagement
Challenge
Drive engagement on social media and boost sales at Zalando.
Solution
A digital styling tool linking Facebook and Zalando, showing the benefits of the new running collection.
Key results
- 63% engagement rate
- 23% click-through to Zalando
- 5 different languages
Nike running
collection
Approach
The Zalando user is style-conscious: running gear has to do the job, but it also has to look the part. Nike wants its customers to intuitively understand the innovation and benefits behind the products, so we created a mobile experience to highlight these USP's and lead conversions to sales.
We developed an interactive styling tool that shows three different models in rain, cold and nighttime settings. The user can swipe through the different garments, looks, models and weather-types to learn about the unique product benefits and create their own optimal outfit.
Clicking ‘shop the look’ CTA in the styling tool takes the user to the Zalando website, where they discover their complete outfit has already been filtered. So they can immediately see the total cost and place their order. One click, no nonsense.
Boosted with video ads on Facebook, the styling tool generated the following engagement results.
Interaction
Click through
Time spent
Very good team and smart people. Always easy to reach out to and flexible.