TOYOTA
INTERACTIVE VR EXPERIENCE

Toyota presented at the 50Plus annual fair and wanted to create the ultimate relaxing test drive experience. This Page Amsterdam teamed up with Launched and YellowBird to create this interactive VR test drive.

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The challenge was to make the experience a relaxing real-life test drive inside a Toyota Hybrid Auris. To accomplish this challenge, YellowBird created a 3d video whereafter This Page adapted the video in Unity3D to create the android app.

Participants take a seat in the relax chair, put on the Samsung Gear VR headset, enjoy the experience and relax, forgetting that they’re at the 50Plus annual fair for the next 5 minutes.

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