Together with TBWA\Neboko we’ve produced this musical placemat called McTRAX for McDonalds. This placemat is printed with conductive ink and is wireless connected with your smartphone. This allows the user to use the placemat as a full music production studio. You can select different kinds of music loops, play effects, regulate the tempo and record your own voice. We love those magical digital experiences!

Some media coverage:
Fast Company
Ad Week
The Verge
Daily Mail
Dutch Cowboys
DJ Mag
One More Thing

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