McTRAX

Together with TBWA\Neboko we’ve produced this musical placemat called McTRAX for McDonalds. This placemat is printed with conductive ink and is wireless connected with your smartphone. This allows the user to use the placemat as a full music production studio. You can select different kinds of music loops, play effects, regulate the tempo and record your own voice. We love those magical digital experiences!

Some media coverage:
Campaign
Fast Company
Ad Week
Fortune.com
Engadget.com
Vice.com
Nasdaq
The Verge
Daily Mail
Adformatie.nl
Dutch Cowboys
Geek.com
DJ Mag
One More Thing

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