The first interactive mobile music video
Almost all young adults watch music videos on their mobile phone. In the new content campaign for telecom provider Hi we claim this mobile music domain with an interactive ‘mobile first’ music video for Ronnie Flex.
All the technical features of the smartphone are used. For instance, during the story you can choose between two different girls by swiping, pinching a hamburger smaller or bigger, blow away smoke through the microphone, look around 360 degrees, scratch a record and collect Easter eggs – that will give you access to exclusive content and prizes at the end of the video.
The video can be viewed via an app that can be downloaded for free in the app stores of iOS and Android.